How Emails Affect The Minds of Consumers

Whether you realize it or not, you're greatly affected by your email each and every time you view it. So many people say they're not phased by ads and mad mimi html email but that's simply not true. Let me ask you this; When's the last time you clicked a link a company sent to you in an email? Recently? When's the last time you bought something you read about in an email or went to dinner at a restaurant that sent you a coupon or special via email? We all do these things often, don't we? That's why email marketing is such a great tool for companies. It affects our memory and habits without us even noticing it most of the time!

 

Email marketing very strongly affects a consumer's memory. Even if recipients just skim the messages that are sent to them, they catch the important pieces like what company or brand it's from and what the main point of the email was. If you send out an email telling about a sale on shoes at your store, a consumer will catch those small details. Even if they don't react immediately, when they decide that they need shoes, your brand will pop into their head since they previously associated it with the words "shoe" and "sale".

 

Emails also affect our habits. If a consumer catches an email that contains a link to a "sale" on your website, they'll often go straight to the same site next time they're looking for a sale, skipping their email altogether. This is directly connected to the affects emails have on consumers' memories because the word associations they make with particular brands will stick with them and directly affect their behavior and shopping habits.

 

The ways that marketing emails can affect the minds of consumers are equally complex and stealth-like. With simple emails, you can directly affect the thought process of consumers without much notice on their part. This can help your business with sales by keeping you in the minds of consumers and associating your company with positive, relevant words. It's one of the easiest, cheapest ways to bring in sales!

This is a sponsored post however, all the points and views are my own.