Social media has been greatly underestimated in the past. These days, it's extremely popular and companies are becoming increasingly more aware of it's importance. The aim of any brand is to bring in customers and sell product. To do this, people have to know about your company and your products. It only makes sense to advertise where the most people are - On the leading social media sites.
According to Nielsen, 73% of people in the US have social media accounts. Where else can you find that many people all in one place? Social media is an amazing advancement in a company's connection with both current and potential customers and it's only getting better (you now even go as far as making your page your very own with facebook page customization).
When you post something on your social media pages, people see it! They don't have to be in front of you and they don't have to be looking at a single page you're advertisement is hidden on in a magazine. All they have to be doing is browsing the social media sites that you're active on, which they do on a regular basis!
Maybe you have a good following already and you just want to be able to encourage them to return to your business by notifying them of sales and specials. This can easily be done through a simple social media update.
It's important to be active on the popular social media sites because their are so many potential customers that can be reached. You don't have time to waste - Every minute you're not on social media, you're missing out on potential connections!
This is a sponsored post brought to you by OrangeSoda, however, all of the views and points are my own.
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