Business Basic: You Named Your Business What? Picking a Good Business Name Part 2

Picking a name for your business seems like it should be simple enough but it's actually a very important part of your business! Your name is going to be the first tihng your customers know about your company. It's going to stick with you forever! This is why it's important to take a few things into consideration when picking your name....

3. Keep It Short, Keep It Simple

You want your business name to get out there. You want people to talk about it and remember it. If you're company name is "The Best Restaraunt in the Whole World that Serves Indian Food that's Really Delicious", people are likely to forget it or get it mixed up! Keep it short so it can be remembered and keep it simple so that people won't get it confused!

4. English? Spanish? French?

For American companies, I would certainly recommend sticking to English because many of your customers will recognize it and understand it. I can't tell you how many times my friend has said "that restaraunt... the camino shapino?" We have no idea what's she's talking about or where she wants to go! Of course, you don't have to abide by this rule but the language barrier is something to consider.