Picking a name for your business seems like it should be simple enough but it's actuall a very important part of your business! Your name is going to be the first tihng your customers know about your company. It's going to stick with you forever! This is why it's important to take a few things into consideration when picking your name....
1. Try not to be offensive
While you shouldn't give up your values when it comes to running your business, your customers don't need to know how much you love dirty words or how you feel about the Yankees. Make sure you don't single anyone out with your name. Try to stay neutral, avoid filthy language and any discrimnatory words.
2. Tell people who you are, what you do, etc.
While you may really want to name your business "The Purple Unicorn", it doesn't tell much about what you do or who you are. Try to add in a word or two about what you do so that when people hear your name, they'll know exactly what to expect from you. Try "Purple Unicorn Roofing" or "Purple Unicorn Popcorn".
Stay tuned for Part 2!
No comments:
Post a Comment